Pomegranate Craze

So, normally when you think of a fad it pertains to something in fashion or the entertainment world in general. I can say with confidence that this fad is in neither one of those categories. Pomegranates are a fruit that have been around for awhile, so it is certainly nothing new to the market of fresh produce. They are right there on the table with starfruits, those special banana's; you know on the exotic fruit section of the grocery store. They have always been the same, nothing has changed, except the demand for this fruit. Consumers are going crazy for this round fruit with a hard outer shell, and a soft inner core with lots of little "nuggets" (the part which you eat). They are literally taking over the isles and shelves of groceries stores; everything from dried fruit, to blends of juice, to even being an essential ingredient in perfumes.

It is honestly mind blowing. This fruit was the third string up until about a year ago.
One thing that has been interesting, since i have jumped on to the bandwagon and can't get enough of it, is the fact that stores cannot keep up with the growing demand produced by this fruit. Usually they would need a cartoon or two to keep up what was demanded by the consumer, now it seems like they need truck loads of different varieties of the fruit. The producers cannot maintain an equilibrium to meet the needs of the consumer and effectively produce this good. With this problem at the forefront, the price has changed significantly. They have always been a more expensive purchase, for the mere fact that they are labeled exotic and not very many have ever been demanded. But now, with people buying more than one, putting the flavor in nearly every juice blend, and producing dried fruit the price is being altered. It has decreased only a little due to the high demand, but since people are buying so much of it, the profit off of pomegranate's is ridiculous.

So i know this may seem a little crazy and over the top, but i am telling you that fruit is A) very addictive (but good for you so whatever) and B) a profit maximizing genius.