Wednesday, March 4, 2009

Opportunity Cost and the Infamous Buck Yuck

Yesterday as i was waiting in line at the infamous Buckeye Express, better know as "Buck Yuck", a few thoughts crossed my mind. The first thought that came to my mind was, "why did i decide to go to Buck Yuck when i had so many other options?" There is a reason that the Buckeye Express earned the name Buck Yuck and honestly it;s because the food there is basically disgusting. The next question I asked myself was, "why is the line so long?" Why would so many people decide to go to Buck Yuck when they too have better options? After pondering this for a while I came to an epiphany, and all of my questions were answered in one economic term. Opportunity cost. During fall quarter when the weather was warmer i never went to the Buck Yuck. Instead i would walk over to Market Place or Mirror Lake Cafe for some food of higher quality. At that time the opportunity cost, a five to ten minute walk, did not exceed the price i would have to pay by eating a disgusting meal from Buck Yuck. For some people however, for example someone on crutches, the opportunity cost of a five to ten minute walk is much higher. For this reason alone, the Buck Yuck was not completely abandoned during fall quarter. this quarter, however, i find myself going to the Buck Yuck almost every day. I absolutely despise cold weather and I usually avoid it at all costs, even if that cost is eating disgusting Buck Yuck Food. The cold weather is an external factor and therefore it effects increased everyones opportunity cost of  a five to ten minute walk, and for people like me it increases so much that it is no longer worth the benefit of a delicious meal. These people were the reason that the line I was waiting in was so long.

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