The most popular sports in today's society are basketball, baseball, and of course football. These sports attract thousand of fans each contest and thousands more viewers on TV. So with all this popularity you wouldn't think they would have a problem selling out everygame but recently selling out games has been a huge problem for these big time sports. In comparison, only one of my parents could see me run at the national championships for track and field because tickets were sold out. When my mom told me she couldn't get in i just thought to myself "how the hell can a track meet sell out but every big ten conference basketball game I have watched has exmpty seats everywhere?" Then I tought to myself the principle of elasticity. The demand for tickets to the NCAA Track and Field Championships are highly inelastic because their are no substitutes for the national championships. Therefore raising the prices of tickets for the national championships does not change the demand for the tickets. This is obvious to see since the price of the tickets were $12 and my mom was still called pretty much every person involved with the championships trying to get a ticket. Now on the other side, the demand for basketball tickets are highly elastic because of the many substitutes for basketball games. One substitute is just watching the game on TV. The track and field championships aren't live and won't be on TV for another 2 weeks so by then everyone will already know what happened. Another substitute is all the other pro and college games that are being played at the same time. With the track and field championships, there are no other track meets going on in the country, only division II and III championships and if you want to see the best athletes you won't hesitate to watch the division I championships over these two others. So next time someone tells you a track meet sold out but a basketball game couldn't just think about the real reason why (since we all no it's not because of popularity lol!)